Last updated: 24 August 2026
Review date: 24 August 2027
This notice explains how Village Dental and Implant Practice Limited collects and uses personal information when you visit www.thevillagedentalpractice.co.uk, use our online forms or manage your cookie preferences.
Please do not use our general website contact form to send clinical information or request appointment changes or cancellations. Please contact the practice directly by telephone or email.
Who we are
The organisation responsible for your personal information is:
Village Dental and Implant Practice Limited
Company number: 13809722
Trading as:
Our locations are:
Main practice
26 Station Road
Ainsdale
Southport
PR8 3HS
Hygiene practice
2 Fairfield Road
Ainsdale
Southport
PR8 3LH
Telephone: 01704 573466
Email: enquiries@thevillagedentalpractice.co.uk
Website: www.thevillagedentalpractice.co.uk
Our Data Protection Lead is Joanne Rimmer, Practice Manager.
Our senior person responsible for data protection is Paul Smith, Principal and Registered Manager.
Information we collect through our website
Depending on how you use the website, we may collect:
We normally receive this information directly from you, your browser or device, our website hosting and security providers, CookieYes and any analytics or embedded-content providers you choose to enable.
Why we use your information
Responding to enquiries
We use the information you provide to read, route and respond to general enquiries and to take steps you request before booking an appointment or entering into a service contract.
Our lawful bases are taking steps before entering into a contract and our legitimate interests in responding to enquiries.
Operating and securing the website
We use technical information and logs to provide the website, detect faults or misuse, maintain security and investigate incidents.
Our lawful bases are our legitimate interests in operating and protecting the website and complying with our legal obligations.
Remembering your cookie preferences
We use CookieYes to remember and respect the choices you make through the cookie banner and preference centre.
Storage that is strictly necessary to provide the cookie controls does not require consent. Other cookies and technologies are used only where the appropriate consent has been obtained.
Website analytics and performance
Where you enable the relevant cookie category, we may use analytics or performance information to understand how visitors use the website and to improve its operation.
Our lawful basis for non-essential analytics and performance cookies is your consent.
Legal requirements and complaints
We may keep and use information where necessary to deal with complaints, data protection requests, disputes, security incidents or legal and regulatory requirements.
Our lawful bases are compliance with legal obligations and our legitimate interests in protecting the practice and managing complaints or disputes.
We will not use a general website enquiry to send you marketing unless we have separately explained this and have an appropriate lawful basis.
Contact and enquiry forms
Our website contact form is intended for general enquiries.
If your enquiry becomes part of your dental care, a complaint, a finance matter or another formal process, relevant information may be transferred to the appropriate practice record. It will then be handled under the applicable privacy notice and retention schedule.
You are not required to use the website contact form. However, if you do not provide enough contact information, we may be unable to respond.
Cookies and similar technologies
We use CookieYes to display our cookie banner and preference centre and to record and respect your cookie choices.
Necessary cookies are always active because they support essential website functions, security or the operation of the consent controls.
The CookieYes preference centre may group other cookies into the following categories:
We treat uncategorised cookies as non-essential unless we have confirmed that an exemption applies.
We do not set non-essential cookies unless you choose to enable the relevant category.
When the cookie banner appears, you can:
You can change or withdraw your cookie choices at any time by reopening Cookie Settings on our website.
The live CookieYes preference centre provides details of the individual cookies in use, including their names, providers, purposes and durations. Deleting cookies through your browser may reset your preferences.
Who we may share information with
Where necessary, we may share website information with:
Our service providers must protect personal information and may only use it for authorised purposes.
International processing
Some of our website and technology providers may process or support information outside the United Kingdom.
Where this happens, we require an appropriate UK data-transfer mechanism and suitable safeguards. You can contact our Data Protection Lead if you would like more information about these arrangements.
How we protect your information
We use proportionate technical and organisational safeguards to protect website information against unauthorised access, loss, misuse, alteration or disclosure.
Access is limited to people and service providers who need the information for an authorised purpose.
How long we keep website information
Routine website enquiries are normally kept for up to 12 months after the enquiry has been closed, unless the information is transferred to another practice record or is required for an ongoing service, complaint or legal matter.
Information transferred into a patient, complaint, finance or other formal record is kept according to the privacy notice and retention schedule that applies to that record.
Security and technical logs are kept for the shortest period necessary for website security, fault investigation and service administration. They may be kept longer where they relate to a security incident.
Cookie consent records may be kept for long enough to remember your choices and demonstrate the consent status that applied.
Cookies remain on your device for the duration shown in the CookieYes preference centre, unless you delete them or withdraw your consent sooner.
Links and embedded content
Our website may contain links to other organisations, social-media services or embedded content.
When you visit or interact with those services, their own privacy information will apply. We are not responsible for how independent organisations process your information.
Automated decision-making
We do not use information collected through this website to make solely automated decisions that have legal or similarly significant effects on you.
Your data protection rights
Depending on the purpose and lawful basis for the processing, you may have the right to:
Your right to object
You may have the right to object where we process your information on the basis of legitimate interests.
You can object to direct marketing at any time.
You can withdraw your consent to non-essential cookies by reopening Cookie Settings and changing your preferences.
These rights are not absolute. If we cannot meet a request in full, we will explain the lawful reason.
We normally respond to valid data protection requests within one month. We do not usually charge a fee, although the law allows a reasonable fee in limited circumstances.
Questions or complaints
If you have a question, wish to exercise a data protection right or want to complain about how your information has been used, please contact:
Joanne Rimmer
Data Protection Lead
Village Dental and Implant Practice Limited
26 Station Road
Ainsdale
Southport
PR8 3HS
Telephone: 01704 573466
Email: enquiries@thevillagedentalpractice.co.uk
Please mark emails for the attention of the Data Protection Lead.
You also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: Make a complaint to the ICO
Changes to this notice
We may update this notice if our website, cookie use, service providers or data-processing activities change. The current version and update date will always be displayed at the top of this page.